The streets of the Red Light District are some of the most tourist-trafficked and photographed streets of Amsterdam because it is a very beautiful district. It is not easily recognizable as a Red Light District in the morning.
The reflection of the De Oude Kerk (The Old Church) on to the canal in the morning light is beautiful.
At night, the red lights and neon signs also make shimmery reflections in the water. (Too bad I have no pictures of that.)
Locals also consider these streets desirable real estate, especially the right side of this canal. The water laps the buildings on the right side of this canal, making it looks a bit like Venice. Premium canal-side apartments come at a premium price. The fact that a flat is in the Red Light District doesn't make it cheap.
But at night, these streets make no secret of what they sell. They screams SEX SEX SEX. There are literally windows with red lights, red curtains, and scantily-clad women. Men cruise the streets past the windows. If they linger, the woman will make eye contact with them, tap on the glass from inside. Then she will open the glass door a crack. If they make a deal, she'll let him in. 50 Euros for 15 minutes.